Email marketing and CRM platform, formerly known as Sendinblue, priced by volume not list size.
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Brevo vs Mailchimp
Comparing Brevo and Mailchimp to help you pick the right Email Marketing Software for your needs.
| Feature | Brevo | Mailchimp |
|---|---|---|
| Pricing | Freemium | Freemium |
| Platforms | Web | Web, iOS, Android |
| Editorial rating | ★ 4.2 / 5 | ★ 3.9 / 5 |
| Starting price | $0/month | $0 |
| Community votes | 23 | 467 |
Brevo Pros & Cons
- Unlimited contact storage even on the free plan, since pricing is based on email sending volume rather than list size
- Transactional email API is included, useful for developers needing order confirmations, password resets, and similar automated emails alongside marketing campaigns
- Built-in CRM and SMS marketing extend the platform beyond pure email, reducing the need for separate tools for small businesses
- Generally more affordable than Mailchimp at comparable feature tiers, particularly for businesses with large but infrequently-emailed contact lists
- Free tier remains genuinely usable for small businesses sending occasional campaigns to an unlimited-size list
- Template editor is less flexible and polished than Mailchimp's for building highly custom email designs
- Advanced marketing automation workflows require upgrading to the Business tier or higher
- Smaller third-party app marketplace and integration ecosystem than Mailchimp's more established library
- Deliverability reputation and sender reputation tools are less mature than some specialized email deliverability-focused competitors
Mailchimp Pros & Cons
- Approachable interface that small business owners can use without marketing specialization
- Generous historical free tier still useful for very small lists
- Large template library and drag-and-drop email builder
- Built-in basic CRM and audience segmentation beyond pure email sending
- Strong e-commerce integrations (Shopify, WooCommerce) for abandoned cart and product recommendation emails
- Pricing has shifted toward being less competitive at the free and low-volume tiers than some newer competitors
- Premium tier jumps sharply in price for advanced features and large lists
- Deliverability and automation sophistication trail dedicated marketing automation platforms at enterprise scale
- Contact-based pricing penalizes large lists with low engagement
- Interface can feel cluttered as more product features have been added over time
Verdict: Brevo vs Mailchimp
Brevo and Mailchimp both serve the Email Marketing Software category well, but suit different priorities. Brevo carries the stronger editorial rating (4.2 / 5), Mailchimp supports more platforms (3 vs 1). Based on community engagement, Mailchimp is currently the more widely adopted choice (467 votes), but the better fit ultimately depends on your specific pricing, platform, and feature requirements.
Frequently Asked Questions
- Which is cheaper, Brevo or Mailchimp?
- Brevo and Mailchimp use a similar pricing model (both freemium), so the cheaper choice depends on which specific plan tier and feature set you need rather than the base pricing model.
- Is Brevo or Mailchimp rated higher?
- Brevo has the higher editorial rating at 4.2 out of 5, compared to Mailchimp's 3.9 out of 5. This is Kreemhunt's own staff rating, not a public user aggregate — review the pros and cons below for specifics that matter to your use case.
- Which platforms do Brevo and Mailchimp support?
- Brevo is available on Web. Mailchimp is available on Web, iOS, Android. Mailchimp covers more platforms overall, which matters if your team works across a wider range of devices and operating systems.
- Can I switch from Brevo to Mailchimp (or vice versa)?
- Most email marketing software tools, including Brevo and Mailchimp, support data export in standard formats, making migration possible though rarely fully automatic. Expect to manually verify that custom configurations, integrations, and historical data transfer correctly, and budget time for the team to adjust to workflow differences between the two products.
- Should I choose Brevo or Mailchimp?
- Brevo and Mailchimp both serve the Email Marketing Software category well, but suit different priorities. Brevo carries the stronger editorial rating (4.2 / 5), Mailchimp supports more platforms (3 vs 1). Based on community engagement, Mailchimp is currently the more widely adopted choice (467 votes), but the better fit ultimately depends on your specific pricing, platform, and feature requirements.