Brevo
Email marketing and CRM platform, formerly known as Sendinblue, priced by volume not list size.
Brevo Referral Code & Link
No referral code or link is currently available for Brevo.
Quick Summary
Brevo (rebranded from Sendinblue in 2023) is an email marketing platform that also offers SMS campaigns, a built-in CRM, marketing automation, and transactional email APIs for developers. Its most distinctive feature is pricing based on email sending volume rather than contact list size, which contrasts with Mailchimp and many competitors that charge more as a contact list grows even if sending frequency stays flat. It's commonly chosen by small businesses wanting marketing, basic CRM, and transactional email in one platform at a lower price than Mailchimp.
Brevo at a Glance
| Category | Email Marketing Software |
|---|---|
| Pricing model | Freemium |
| Starting price | $0 /month (free plan available) |
| Platforms | Web |
| Editorial rating | ★ 4.2 / 5 |
| Best for | Email marketing and CRM platform, formerly known as Sendinblue, priced by volume not list size. |
| Community votes | 23 |
Pros
- Unlimited contact storage even on the free plan, since pricing is based on email sending volume rather than list size
- Transactional email API is included, useful for developers needing order confirmations, password resets, and similar automated emails alongside marketing campaigns
- Built-in CRM and SMS marketing extend the platform beyond pure email, reducing the need for separate tools for small businesses
- Generally more affordable than Mailchimp at comparable feature tiers, particularly for businesses with large but infrequently-emailed contact lists
- Free tier remains genuinely usable for small businesses sending occasional campaigns to an unlimited-size list
Cons
- Template editor is less flexible and polished than Mailchimp's for building highly custom email designs
- Advanced marketing automation workflows require upgrading to the Business tier or higher
- Smaller third-party app marketplace and integration ecosystem than Mailchimp's more established library
- Deliverability reputation and sender reputation tools are less mature than some specialized email deliverability-focused competitors
Brevo Pricing Plans
Official pricing as published by Brevo. Verify current rates before purchasing.
Brevo’s defining strategic choice — pricing based on email sending volume rather than contact list size — addresses a specific frustration many small businesses have with Mailchimp and similar competitors: paying more every time the contact list grows, even when actual sending frequency hasn’t changed.
Volume-Based Pricing
For a business with a large but only occasionally-emailed contact list — say, an e-commerce store with thousands of past customers who only receive a handful of campaigns per month — Brevo’s volume-based pricing can be meaningfully cheaper than list-size-based competitors, since the cost scales with actual email activity rather than the size of a (possibly growing) audience that isn’t being heavily emailed.
Transactional Email Alongside Marketing
Brevo bundles a transactional email API for developers — handling automated, triggered emails like order confirmations, password resets, and shipping notifications — within the same platform used for marketing campaigns. This consolidation means a business doesn’t need a separate transactional email service (like a dedicated API-only provider) on top of its marketing email tool, simplifying both billing and sender reputation management.
Built-In CRM and SMS
Beyond email, Brevo includes a basic CRM for tracking contacts and sales pipeline activity, plus SMS marketing campaign capability — letting small businesses run multi-channel marketing and basic relationship tracking from one platform rather than stitching together separate tools for each channel.
Where Mailchimp Still Has an Edge
Brevo’s template editor, while functional, is generally considered less flexible and polished than Mailchimp’s for building highly custom, visually complex email designs. Brevo’s third-party integration ecosystem is also smaller than Mailchimp’s more established app marketplace, which can matter for businesses with a specific existing tool stack expecting deep native integrations.
Pricing
| Plan | Price | What’s included |
|---|---|---|
| Free | $0/month | 300 emails/day, unlimited contacts |
| Starter | $9/month | More sending volume, no daily cap |
| Business | $18/month | Marketing automation, A/B testing |
Who Should Use Brevo
Small businesses with large but infrequently-emailed contact lists get the clearest cost advantage from volume-based pricing. Businesses wanting transactional and marketing email in one platform benefit from Brevo’s bundled API. Businesses prioritizing highly polished, custom email design may find Mailchimp’s more flexible template editor a better fit despite the higher cost.
Verdict
Brevo’s volume-based pricing model is a genuine, practical differentiator for the right kind of business — particularly those with sizable but infrequently-emailed lists — and bundling transactional email, CRM, and SMS into one platform adds real consolidation value for small businesses. Its less flexible template editor and smaller integration ecosystem are the clearest tradeoffs against Mailchimp’s more mature design tooling.
Overall rating: 4.2 / 5
Best Alternatives to Brevo
2 alternatives listed. Looking for a Brevo alternative? Here are the top options our community recommends, ranked by popularity and editorial score.
Quick comparison: Brevo vs ActiveCampaign
| Feature | Brevo | ActiveCampaign |
|---|---|---|
| Pricing | Freemium | Paid |
| Platforms | Web | Web, iOS, Android |
| Editorial rating | ★ 4.2 / 5 | ★ 4.3 / 5 |
| Community votes | 23 | 21 |
Email marketing platform built around detailed, behavior-based automation workflows.
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Frequently Asked Questions
Common questions about Brevo, answered by our editorial team.
- Is Brevo free?
- Yes, Brevo has a genuinely useful free tier allowing up to 300 emails per day with unlimited contact storage. Paid plans start at $9/month for Starter, removing the daily sending cap, with Business at $18/month adding marketing automation and A/B testing.
- What was Brevo previously called?
- Brevo was rebranded from Sendinblue in 2023, so older reviews, tutorials, and integrations may still reference it under the Sendinblue name.
- How is Brevo's pricing different from Mailchimp's?
- Brevo prices based on email sending volume rather than contact list size, meaning a business with a large contact list that emails infrequently pays less than it would on Mailchimp, which generally scales pricing with list size regardless of how often you actually send.
- Does Brevo include a CRM?
- Yes, Brevo includes a built-in CRM for tracking contacts and deals, letting small businesses manage basic sales pipeline activity alongside email marketing without needing a fully separate CRM tool.
- Does Brevo support transactional email?
- Yes, Brevo provides a transactional email API for developers, handling automated emails like order confirmations, password resets, and shipping notifications alongside marketing campaign sending, within the same platform and reputation infrastructure.
- Is Brevo good for small businesses?
- Yes, particularly small businesses with larger contact lists but moderate sending frequency, where Brevo's volume-based pricing is more cost-effective than list-size-based competitors, and businesses wanting marketing, CRM, and transactional email in one platform.
- Does Brevo support SMS marketing?
- Yes, SMS campaign capability is built in alongside email, letting businesses run multi-channel marketing campaigns from one platform rather than integrating a separate SMS marketing tool.
- What is a referral bonus on Kreemhunt?
- A referral bonus is an incentive — like bonus credit, a discount, or extra features — that a software vendor offers when someone signs up through a referral link or code instead of going to the product directly. Kreemhunt tracks which of the tools we cover currently have an active referral arrangement, like Brevo, so you don't have to hunt for one yourself.
- Does Brevo currently have a referral code or link?
- Not at the moment. Kreemhunt doesn't have a tracked referral code or link for Brevo right now — this page will update automatically if one becomes available, so it's worth checking back before you sign up.
- Does using a referral link cost me anything extra?
- No. Using a referral link or code to sign up for Brevo costs the same as signing up directly — in most cases referral programs are designed so the new user gets a bonus and the referrer gets a reward, with no markup passed on to you.
- How do I claim Brevo's referral bonus?
- There's no active referral bonus for Brevo tracked on Kreemhunt right now. Once one becomes available, it'll appear in the referral box on this page along with instructions for claiming it.
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