Great Question

Great Question is a customer research platform for managing the full research operations — recruiting from your own customer database, scheduling, running sessions, storing insights, and building a research panel over time.

What Makes Great Question Stand Out

Research panel management for building a reusable customer participant database. Incentive management including gift cards for participants

Insight repository stores and links research findings to evidence

Pricing and Plans

Great Question is a paid product, reflecting its position as a professional tool. Pricing is structured to match the scale and needs of the organizations that use it.

Who Should Use Great Question

Great Question is best for teams and individuals who need focus group platforms capabilities and where research panel management for building a reusable customer participant database. It may not be the right fit when more expensive than per-session alternatives for occasional research.

Verdict

Great Question delivers on its core promise as a focus group platforms tool. Great Question is a customer research platform for managing the full research operations — recruitin... For teams evaluating focus group platforms options, Great Question is worth considering based on its specific strengths and how they align with your requirements.

Incentive Management

Great Question's incentive management tracks participant compensation — sending gift cards, credits, or payments to research participants automatically after sessions complete, eliminating the manual tracking that makes participant compensation burdensome.

Research Tagging and Synthesis

Great Question's tagging enables marking transcript segments with themes — enabling synthesis across interviews by filtering for all references to a specific theme across the full research corpus.

Pricing and Enterprise Access

Pricing scales with organization size and features required. Most platforms provide demo or trial access that enables evaluation before committing — the core value becomes clear within the first weeks of active use.

Overall rating: 4.0 / 5

Great Question is the user research platform for product teams — providing participant recruitment, moderated and unmoderated interviews, surveys, and research repository in one workflow.

User Research Workflow

Great Question manages the full research process: recruiting participants from a panel or customer list, scheduling sessions, conducting video interviews with built-in recording and transcript, and storing findings in a searchable research repository.

Great Question vs. UserTesting vs. Maze

UserTesting provides the largest participant panel and unmoderated testing infrastructure. Maze specializes in usability testing for design prototypes. Great Question is the research operations platform — streamlining participant management, interview scheduling, and insights storage for teams running frequent research.

Research Repository

Great Question's research repository stores interview recordings, transcripts, and synthesized insights — creating searchable institutional knowledge that prevents research findings from getting lost in drive folders.

Participant Panel

Great Question's built-in participant panel enables recruiting research participants beyond existing customers — finding target user segments for generative research when the company's customer base isn't representative of the target market.

Who Uses Great Question

Great Question is used by product teams that run regular user research, UX researchers managing participant relationships, and companies building a research operations function to make research findings systematically accessible across the organization.

Overall rating: 4.0 / 5