Make

Make (formerly Integromat) connects apps through visual automation workflows similar to Zapier, but with a node-based visual editor that supports more complex branching logic, loops, and data transformations directly in the interface. It has built a following among users needing more sophisticated automation than Zapier's more linear workflow model comfortably supports.

What Makes Make Stand Out

Visual node-based editor handles complex branching logic more clearly than linear workflow builders. Generally lower cost per operation than Zapier at comparable usage volumes

Built-in data transformation tools reduce the need for separate processing steps

Pricing and Plans

Make offers a free tier that provides meaningful value for individuals and small teams, with paid plans unlocking additional capabilities as needs grow.

Who Should Use Make

Make is best for teams and individuals who need automation tools capabilities and where visual node-based editor handles complex branching logic more clearly than linear workflow builders. It may not be the right fit when steeper learning curve than zapier's more straightforward linear workflow model.

Verdict

Make delivers on its core promise as a automation tools tool. Make (formerly Integromat) connects apps through visual automation workflows similar to Zapier, but ... For teams evaluating automation tools options, Make is worth considering based on its specific strengths and how they align with your requirements.

Overall rating: 4.3 / 5

Make (formerly Integromat) is the visual workflow automation platform that competes with Zapier on the complex-workflow end of the automation market — providing a flowchart-style visual builder for creating multi-step automations with advanced data transformation, error handling, and branching logic that Zapier's simpler trigger-action model cannot accommodate.

Visual Flowchart vs. Trigger-Action

The fundamental interface difference between Make and Zapier explains their different audiences. Zapier's automation is trigger → actions in a list — simple to build, simple to understand, limited in complexity. Make's automation is a visual flowchart where modules connect to each other, branch conditionally, loop over arrays, and handle errors explicitly.

This visual model enables automations that Zapier cannot represent cleanly: a workflow that checks if a condition is true, takes one path if yes and another if no, iterates over each item in a list, aggregates results, handles API errors with retry logic, and sends a summary notification — all visible simultaneously in the flowchart view.

For automation-heavy teams and technical users, this complexity ceiling is exactly what makes Make valuable. For less technical users building simple automations, Make's complexity is a barrier that Zapier's simplicity avoids.

Operations Pricing Model

Make uses an "operations" pricing model rather than Zapier's "tasks" model, and this difference matters for complex automations:

• In Zapier, every action step counts as one task — a 5-step automation costs 5 tasks per trigger
• In Make, each module execution counts as one operation — similar counting

The key difference: Make is consistently 3-5x cheaper than Zapier for equivalent automation volume. Make Core ($9/month) provides 10,000 operations. Zapier Starter ($19.99/month) provides 750 tasks. For automations with multiple steps, Make's cost efficiency is significant.

Data Transformation Tools

Make's built-in data transformation functions — text manipulation, array operations, date formatting, math, JSON parsing, regular expressions — handle complex data manipulation within the automation without requiring external tools or code. A single Make module can parse nested JSON, filter array items by condition, format dates, and concatenate strings in one step using Make's function builder.

Make vs. n8n

n8n is the self-hostable open-source alternative to Make — providing similar visual workflow automation that can be run on your own infrastructure for complete data privacy and no per-operation cost. For teams with infrastructure resources, n8n eliminates Make's operation limits entirely. For teams wanting managed infrastructure without self-hosting, Make's cloud service provides the visual automation without maintenance overhead.

Pricing

Make Free provides 1,000 operations/month with 2 active scenarios. Core ($9/month) adds 10,000 operations and unlimited scenarios. Pro ($16/month) doubles operations to 20,000 with priority execution. Teams ($29/month) adds collaboration features. Enterprise provides custom operations limits and dedicated support.

Overall rating: 4.1 / 5