Convert

Convert is an A/B testing and personalization platform focused on GDPR compliance and accuracy, providing testing without data sampling and with Bayesian and frequentist statistics built in. Used by privacy-conscious enterprises.

What Makes Convert Stand Out

No data sampling — all visitors are included in statistical calculations. Strong GDPR compliance focus for European companies

Integrates with 80+ marketing and analytics tools

Pricing and Plans

Convert is a paid product, reflecting its position as a professional tool. Pricing is structured to match the scale and needs of the organizations that use it.

Who Should Use Convert

Convert is best for teams and individuals who need ab testing tools capabilities and where no data sampling — all visitors are included in statistical calculations. It may not be the right fit when high entry price at $699/month.

Verdict

Convert delivers on its core promise as a ab testing tools tool. Convert is an A/B testing and personalization platform focused on GDPR compliance and accuracy, prov... For teams evaluating ab testing tools options, Convert is worth considering based on its specific strengths and how they align with your requirements.

Statistical Significance Engine

Convert's significance calculations use a Bayesian approach — providing probability-based results that are more intuitive than frequentist p-values for non-statistician optimization teams.

Multivariate Testing

Convert supports multivariate tests — testing multiple element variations simultaneously to identify which combinations produce the best conversion rates.

Getting Started and Pricing

Free trials and demos are available. These platforms deliver clear value in their focused use cases — most teams see measurable impact within the first 30 days of active use. Pricing scales with usage volume and feature requirements.

Support and Community

All platforms provide documentation, help centers, and customer support. Larger communities exist for widely-adopted tools with active user forums and third-party resources for accelerating adoption.

Industry Adoption

These tools are actively used across their respective industries, with case studies and customer references available from the vendor. Industry-specific compliance and integration requirements are addressed in their enterprise tiers.

Overall rating: 3.9 / 5

Convert Experiments is the A/B testing and optimization platform for growing businesses — providing website testing, personalization, and feature flagging with strong data privacy controls.

Privacy-First Experimentation

Convert Experiments positions on privacy — cookieless testing options, GDPR compliance by design, and no data sharing with ad networks. This is increasingly relevant as privacy regulations tighten across markets.

Convert vs. Optimizely vs. VWO

Optimizely is the enterprise experimentation platform. VWO handles mid-market A/B testing. Convert is the privacy-focused alternative — with GDPR compliance features that matter for European businesses and teams concerned about third-party data exposure.

Feature Flagging

Convert provides feature flags alongside A/B testing — enabling gradual feature rollouts, percentage deployments, and kill switches that work with the same experimentation infrastructure used for conversion tests.

Who Uses Convert

Convert is used by conversion rate optimization teams at privacy-conscious companies, European e-commerce and SaaS businesses with GDPR compliance requirements, and optimization teams that have outgrown free tools.

Overall rating: 4.0 / 5